## Copyfactory blog

Guides on how to convert more prospects with stronger copy and automation.

June 15, 2023 [personalization](https://copyfactory.io/blog/?tag=personalization)

### [How to achieve double digit response rates using advanced cold email personalization tactics](https://copyfactory.io/blog/how-to-achieve-double-digit-response-rates-using-advanced-cold-email-personalization-tactics/)

This guide shows you the exact steps for using LinkedIn as a lead source to find prospects that are more likely to respond using an automatic personalized outbound approach.

March 10, 2023 [copywriting](https://copyfactory.io/blog/?tag=copywriting)

### [Why the Email Preview Text Is Just as Important as the Subject](https://copyfactory.io/blog/why-the-email-preview-text-is-just-as-important-as-the-subject/)

Here are 5 reasons why the email preview text is important to optimize when sending cold emails.

March 7, 2023 [copywriting](https://copyfactory.io/blog/?tag=copywriting)

### [How Buyer Personas Can Pave the Way for Better Cold Email Results](https://copyfactory.io/blog/how-buyer-personas-can-pave-the-way-for-better-cold-email-results/)

Sending volume-based outbound campaigns to list with no segmentation? Here are some reasons why buyer personas will improve your cold email response rate.

Feb. 20, 2023 [copywriting](https://copyfactory.io/blog/?tag=copywriting)

### [The Key to Better Sales Prospecting is Targeting](https://copyfactory.io/blog/the-key-to-better-sales-prospecting-is-targeting/)

Here are key tips on improving your efficiency when it comes to prospecting and targeting for cold email campaigns.

Feb. 27, 2023 [copywriting](https://copyfactory.io/blog/?tag=copywriting)

### [What is Considered An Excellent Click Rate for Cold Emails?](https://copyfactory.io/blog/what-is-considered-an-excellent-click-rate-for-cold-emails/)

Looking to know what the proper cold email click-through rate is for cold emails? Read on to learn best practices and benchmarks you should be looking for when analyzing your outreach engagement rates.

Feb. 22, 2023 [copywriting](https://copyfactory.io/blog/?tag=copywriting)

### [The Difference Between Prospecting vs Lead Generation](https://copyfactory.io/blog/the-difference-between-prospecting-vs-lead-generation/)

Sales teams often confuse prospecting with lead generation even though they have two different functions. This article helps explain to know which one you should be focusing on for your business.

Feb. 23, 2023 [copywriting](https://copyfactory.io/blog/?tag=copywriting)

### [How to Create Proper Cold Email Follow Ups](https://copyfactory.io/blog/how-to-create-proper-cold-email-follow-ups/)

Perfecting the art of cold email copywriting can be difficult. Here’s what you need to know about creating the proper cold email follow-ups.

Feb. 25, 2023 [copywriting](https://copyfactory.io/blog/?tag=copywriting)

### [When is the Best Time to Send A Cold Email?](https://copyfactory.io/blog/when-is-the-best-time-to-send-a-cold-email/)

If you're planning to send out cold emails any time soon, it pays to know more about emails' biggest factor: timing. Read on to learn more!

Feb. 19, 2023 [copywriting](https://copyfactory.io/blog/?tag=copywriting)

### [10 common cold email mistakes](https://copyfactory.io/blog/10-common-cold-email-mistakes/)

Struggling to write higher converting outbound templates? Here are 10 common mistakes we see in outbound campaigns and tips you can apply to increase your response rate.

Feb. 6, 2023 [copywriting](https://copyfactory.io/blog/?tag=copywriting)

### [Outsourcing Copywriting vs Using ‘Proven Templates’](https://copyfactory.io/blog/outsourcing-copywriting-vs-using-proven-templates/)

The key factors to look at when deciding on outsourcing or using templates online.